More attractive real estate agents mean higher prices and profits (2024)

FAQs

Do attractive realtors make more money? ›

Researchers looked at listing prices, sales prices and the time properties spent on the market before the sale was completed. In general, the research found that the agents who were rated more attractive had listings with higher prices and larger commissions, which comes from higher sales prices for attractive agents.

Being attractive, for both listing and selling agents, is associated with higher final sale price for a house, with the effect on house prices of having an attractive listing agent is about twice as large as that of an attractive selling agent.

Real estate agent's professional appearance and attire

Appearance is extremely important, as most clients tend to hire agents based on appearance and gut feeling.

But generally, people in sales are more likely to be attractive because they are in a business where first impressions matter. There is also a certain “Realtor look” that throws off a successful image that is magnetic for many people (and can also intimidate others).

Attractive agents don't necessarily earn more annually than less attractive agents. The houses they sell go for a higher price, but they sell fewer houses than do less attractive agents (presumably because each house is on the market for longer).

Most real estate agents are associated with the ENTP personality. ENTP stands for extraversion, intuition, thinking, and perceiving.

In some industries, though, there aren't any rules prohibiting this behavior. This is true in the real estate field, where agents and brokers will even flirt with clients to seal the deal. Therefore, it's not uncommon for agents or clients to want to take things further romantically.

The folks at HR Profiling Solutions have described what they consider to be the best DISC personality type blend for a real estate agent this way: D - Moderately Dominant, decisive and persistent without being pushy. I - Highly Influential, people oriented, enthusiastic, sociable and optimistic.

And even though attractive agents may command higher selling prices, they do not necessarily outperform their less attractive counterparts; though their homes may sell for more, they also sell fewer properties, and the final sale totals balance out.

How should you dress as a real estate agent? ›

Business casual is suitable these days because the agent should be comfortable, yet ready to interact with clients. Khaki pants, turtlenecks, jackets, and cardigans are all easy-going ways to remain professional while tackling routine office work. Of course, almost anything goes when an agent is working from home.

Communication and marketing are THE most important aspects of this job. Time management is another thing that will separate your great agents from your average agents. The great ones know how to use their time in the most effective way.

Out of the 250 top producing agents identified in the Real Trends survey, the following percentages of agents are found in the following five states: California: 44% New York State: 24% Florida: 7%

One of the hardest things about being a real estate agent is smoothing your income so that it is consistent throughout the year. This requires discipline and rigorous budgeting. Some agents take second jobs.

It can be done. In fact, it has been done. But it doesn't happen by luck or accident. This is the first in a series of articles detailing how you, as a newly licensed agent, could set yourself up to be successful enough to to make $1 million in your first year.