KPI and KRI: What is the difference? (2024)

KPI and KRI: What is the difference? (1)

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Marco Nutini KPI and KRI: What is the difference? (2)

Marco Nutini

Risk modeling and uncertainty visualization for decision-making. RISK LEAP Methodology Founder.

Published Aug 29, 2022

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The standard answer for that question is: KPIs measure positive things that you want to happen, while KRIs measure negative, undesirable events. Hence, KPIs have more “status” in strategic planning meetings and KRIs are suited for the Risk Committee.

For example:

KPI = Customer satisfaction

KRI = Customer complaints

There are also KCIs: Key Control Risks, that measure if the controls are being applied effectively, such as "mean time to respond to a customer complaint".

If customer satisfaction is at risk, going down the drain, may we declare it is also a KRI? Surely, it would be a case of KPI with a dual personality.

And what if there is a goal for reducing complaints? Could the KRI also be declared a KPI as well? Of course, because we are dealing with expected performance and that is a positive thing.

In both situations, the two indicators will be managed at distinct instances: performance management and risk management. OK?

No, not OK at all. That's the problem of putting similar things in different buckets with labels in them.

That debate is quite useless, agree? Monitoring indicators is a crucial management activity, no doubts, but nobody should feel compelled or obliged to maintain a separate KRI dashboard with a minimum of one indicator per identified risk. This “rule of thumb” only stresses the problem of managing risks one-by-one and missing the bigger picture.

Performance and risk are inseparable but, for many historical reasons, companies have experts in each area, sometimes with poor integration. Risk management is being bolted on bottom-up, instead of built in top-down, that’s the point.

I am not against KRIs as a concept. If we visualize an airplane's dashboard, there are some critical “business” instruments—speed, altitude, angle of attack, wing inclination, direction of flight—and some “technical” alarms, such as stall warning, fuel, oil pressure, etc., which make up the KRI set.

Now, let’s separate the crew into 2 teams, one monitoring KPIs and another following the KRIs. This latter crew will sit in the back of the plane and will cry wolf in the microphone when an alarm goes on. Not a very smart thing to do, right? To fly the plane safely, the pilot needs to understand the entire system, and she should not worry at all if an indicator is a KPI or a KRI.

In a utopian parallel universe, Performance Management and Risk Management would form a cohesive body of knowledge, because you can’t forecast or evaluate performance if you don’t adjust for risk.

In this real universe we live in, though, time lags create conflicts of interest between short and long term. Add to that power plays; a mindset plagued by the Flaw of Averages (1); and the misunderstanding of uncertainty, and it becomes easy to figure out why we see two disciplines where there is only one.

Recommendations

  • All indicators should be in the same place. If you want to flag each one of them as a KPI and/or a KRI, fine, just do it. You can categorize indicators in many ways. There are also the KCIs, lagging and leading, outcomes and drivers, whatever. They are there just to help you understand the system where you may have to intervene.
  • Don’t spend more than 30 seconds discussing whether an indicator is a KPI or a KRI or a KCI. Don’t agonize over finding a KRI for a risk, just for the sake of it.
  • Performance monitoring meetings should be prepared in advance by a partnership between the Planning department and the Risk team. Better yet: if the company is small or medium, and there is no Risk team, make sure the planners are trained to deal with uncertaintities.

(1)Title of the excellent book by Sam Savage about (the problem of) making decisions based on deterministic information and planning based on expected value.

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Risk is not a Number KPI and KRI: What is the difference? (3)

Risk is not a Number

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Charles Schrock

𝙃𝙚𝙡𝙥𝙞𝙣𝙜 𝙖𝙪𝙙𝙞𝙩𝙤𝙧𝙨 𝙜𝙚𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘

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Marco Nutini - Thanks for your post. You're right. Buckets are a huge waste of time. And, unfortunately, they seem to be a foundational part of risk management. I'm glad you're working to help rid us of these troublesome creations. I don't care what you call them. Metrics are established and monitored as an important governance tool -- an early warning that something might warrant looking into. I've had great success explaining that there are two basic types of metrics that should be tracked. Those that relate to fundamental assumptions and form the underlying validity of a strategy (e.g., economic assumptions) which I usually refer to as "KRI" (just because people expect us to use this acronym). And the other relates to performance metrics, which I usually refer to as "KPI". If any metric is going south, it simply indicates that the associated strategy may be at risk. So go take a look.

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Sabrina M. Segal JD MIP CFE

🤝 Third-sector Integrity, Risk, and Compliance Advisor | 🎙 Tolerable Risk podcast host | 🎓 Doctoral candidate at the University of Bath

1y

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What a mess! Just focus on the objectives and leave the alphabet soup behind 👍

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Jamie Marzonie, PMP

Delivering VALUE from Uncertainty

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Agree with lots of this and the comments. I am an advocate of KPM - Key Performance Metrics to help drive that risk is related to business and performance objectives that should be quantified in the same way we do other quality work. The KPM should set the boundaries for when a process is in control, the warning boundaries, and the "Oh No" trigger the contingency plan boundary. As should be +/-, to also provide some feedback if our approaches to opportunity performance are working.

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Adrian Clements

Chief Risk Officer | Enterprise Risk Manager | Board Adviser | Strategy Management | International | Production Enhancement | ESG | Sustainability

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Nice article. I dont believe we can get away from reporting on some sort of indicators and I really dont mind what name you give them. Leading is better than lagging but regardless there is a tendency to use traditional indicators. Ones that everyone uses and ones that are supported by the software we use or the technology. I believe risk managers need to help risk and opportunity owners to define these indicators better. Create new ones through driver trees or some other format. I have seen so many times that people manage the index used rather than whats behind it. So if we are creative in managing the KPI we should put the same energy in gettering the right KPI in the first place.

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KPI and KRI: What is the difference? (2024)

FAQs

KPI and KRI: What is the difference? ›

While the KRI is used to indicate potential risks, KPI measures performance. While many organizations use these interchangeably, it is necessary to distinguish between the two. KPIs are typically designed to offer a high-level overview of organizational performance.

What is the difference between KPI and key result indicator? ›

Objectives and key results (OKRs) require you to identify your target and the metrics to help you stay on track. Key performance indicators (KPIs) are focused only on tracking your progress — think of them as signals that you're heading the right way.

What is a KRI example? ›

If an organization specializes in retail sales, for example, a key risk indicator might be the number of customer complaints. An increase in this KRI could be an early indication that an operational problem needs to be addressed.

What is the difference between key risk indicators and key control indicators? ›

At a fundamental level, Key Performance Indicators (KPIs) measure that degree to which as result of objective is met, while Key Risk Indicators (KRIs) measure changes to risk exposure. Key Control Indicators (KCIs) measure how well a control is performing in reducing causes, consequences or the likelihood of a risk.

What is the key difference between KPI and KRA? ›

Both KRAs and KPIs revolve around performance measurement. While KRAs define what needs to be achieved regarding responsibilities, KPIs measure the performance or success in achieving those responsibilities, ensuring alignment with the overall organisational strategy.

What is the difference between a KRI and a KPI? ›

While the KRI is used to indicate potential risks, KPI measures performance. While many organizations use these interchangeably, it is necessary to distinguish between the two. KPIs are typically designed to offer a high-level overview of organizational performance.

What is an example of a key performance indicator vs metrics? ›

“For us, KPIs tend to be goal-oriented, for example, having a KPI of how many leads we generate in a month. Metrics are the numbers that inform these goals, but not directly the goals themselves. For example, metrics we track are page views, SEO position, bounce rate, and similar.”

What is the KRI strategy? ›

KPIs are the key targets you should track to make the most impact on your strategic business outcomes. KPIs support your strategy and help your teams focus on what's important. An example of a key performance indicator is, “targeted new customers per month”.

What is an example of a key indicator? ›

Key Performance Indicators (KPIs) gauge the success of a business, organization, or individual in reaching specific objectives. The KPIs can differ based on industry, company, and personal objectives. Popular KPI examples include customer satisfaction, employee retention, revenue growth, and cost reduction.

How do you write a key risk indicator? ›

For initial KRIs, it can be helpful to start small with two or three indicators for your top risks. When setting up KRIs, keep things simple by focusing on your priority risks. Include relevant subject matter experts from your organization to help identify a few key indicators that will help you properly track risks.

What is an example of a key control indicator? ›

Control indicators

KCIs indicate the effectiveness of particular controls at a particular point in time. Examples of KCIs include the results of formal control testing, along with loss and near-miss information which relates to the success or failure of controls about specific operational risk events.

What is the difference between key goal indicator and key performance indicator? ›

KGI stands for “Key Goal Indicator,” and represents the large-scale ultimate goal you want to achieve with your business (e.g. holding the #1 market share for your product). KPI stands for “Key Performance Indicator” and refers to the smaller goals you have to achieve in order to reach the final KGI.

What are the 5 KPIs? ›

KPIs can be financial, including net profit (or the bottom line, net income), revenues minus certain expenses, or the current ratio (liquidity and cash availability). Customer-focused KPIs generally center on per-customer efficiency, customer satisfaction, and customer retention.

What is the meaning of KRI? ›

A key risk indicator (KRI) is a measure used in management to indicate how risky an activity is.

What is an okr vs KPI? ›

OKR is the acronym for objective and key results—more specifically, an objective is tied to key results. OKR is a strategic framework, whereas KPIs are measurements that exist within a framework. OKR is a simplistic, black-and-white approach that uses specific metrics to track the achievement of a goal.

Can a key result be a KPI? ›

However, OKRs can be KPIs. Technically speaking, they are two distinct planning elements. But an excellent planning practice is to use them together. One of the simplest ways to achieve this is by using a key performance indicator within one of your key results.

What is the difference between Performance Indicators and result indicators? ›

Whereas Performance Indicators track your specific actions or activities, Results Indicators measure the results from your many business actions as an aggregate. Result Indicators only tell you what happened, not why.

What are KPI and key performance indicators? ›

Key performance indicators (KPIs) are quantifiable measurements used to gauge a company's overall long-term performance. KPIs specifically help determine a company's strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector.

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